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OUR STORY
PHYR
Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. The world's most connected electric bike for urban riders continues to transform the bike and mobility industries — from point of sale to point of service. Our mission is to build a better bike, create a better self and leave a better world
Mission
Our mission is to revolutionize urban transportation by offering cutting-edge electric bikes that combine innovation, sustainability, and style
Vision
Our vision is to revolutionize urban mobility by creating innovative, eco-friendly electric bikes that inspire a sustainable future.
Value
At our core, we value innovation, sustainability, and quality. We are dedicated to continuously pushing the boundaries of technology to deliver state-of-the-art e-bikes that enhance the riding experience.
Mission
Our mission is to revolutionize urban transportation by offering cutting-edge electric bikes that combine innovation, sustainability, and style
Vision
Our vision is to revolutionize urban mobility by creating innovative, eco-friendly electric bikes that inspire a sustainable future.
Value
At our core, we value innovation, sustainability, and quality. We are dedicated to continuously pushing the boundaries of technology to deliver state-of-the-art e-bikes that enhance the riding experience.
TESTIMONIAL
“Locating an ideal electric bike for my city commute was hard until I discovered EcoRide. Their bikes have greatly improved my daily trips.”
Johny Angelo
verified user
"Finding the right electric bike for my everyday use was tricky but EcoRide fantastic bikes have made a huge difference in how I get around."
Sophie Rider
verified user
"EcoBIke practical and modern electric bikes have greatly improved my daily commute. Highly recommend for city riders!"
Alex Explorer
verified user
"I struggled to find an electric bike that balances style and performance but EcoBike sleek, reliable bikes have turned my daily rides into a pleasure."
Chris Magoon
verified user
"EcoBIke practical and modern electric bikes have greatly improved my daily commute. Highly recommend for city riders!"
Sophie Rider
verified user